Brand Specialist – PH
The Brand Specialist will be responsible for managing and maintaining the brand's website, ensuring its alignment with the brand's overall strategy and objectives. They will play a crucial role in enhancing the brand's online presence and driving brand awareness through effective website management.
Responsibilities:
Build, manage and develop long-term relationships with key stakeholders (brands, marketplace platform) in order to achieve business objectives by increasing the brand’s online presence.
Lead and negotiate annual agreements with ecommerce partners.
Develop plan, KPI and Goals to achieve for each ecommerce partner.
Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service).
Identify new ecommerce trends and opportunities for business growth and implement action plans.
Prepare and present product proposals to future and current ecommerce partners.
Analyze and interpret brands’ performance and consumer behavior to identify strengths, weaknesses and business opportunities.
Regular communication with clients to understand their needs and explain value proposition.
Keep accurate records pertaining to inventory and account notes.
Ensure seamless operations of their brand portfolio, including forecasting accuracy and customer order fulfillment.
Act as the key point of contact for brands and other marketplace platforms, managing and addressing daily operations, working closely with internal cross-functional teams.
Identify industry trends and competitive market insights.
Act as a client advocate with a focus on improving the customer and brand experience.
Build relationships with clients based on trust and respect.
Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
2-3+ years of experience in account management, digital marketing, or a similar role, preferably within FMCG or e-commerce.
Proven track record of managing social media campaigns and achieving sales targets.
Excellent communication, negotiation, and project management skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.