Brand Specialist - SG

 

We are seeking a highly motivated Brand Specialist to join our growing team. This role is critical in managing and driving growth across e-commerce platforms such as Shopee, Lazada, TikTok Shop, and others. As a Brand Specialist, you will work closely with internal cross-functional teams and brand partners to drive revenue, optimize store performance, and deliver engaging online experiences. 

 

Responsibilities

  • Build, manage and develop long-term relationships with key stakeholders (brands, marketplace platform) in order to achieve the business objectives by increasing the brand’s online presence.

  • Lead and negotiate annual agreements with e-commerce partners.

  • Develop a plan, KPI and Goals to achieve for each ecommerce partner.

  • Define and implement a Go-to-Market strategy with cross-functional internal teams (marketing, operations, customer service).

  • Identify new e-commerce trends and opportunities for business growth and implement action plans.

  • Prepare and present product proposals to future and current e-commerce partners.

  • Analyze and interpret the brand’s performance and consumer behaviors to identify strengths, weaknesses and business opportunities.

  • Regular communication with clients to understand their needs and explain the value proposition.

  • Keep accurate records pertaining to inventory and account notes.

  • Ensure seamless operations of their brand portfolio, including forecasting accuracy and customer order fulfilment.

  • Act as the key point of contact for brands and other marketplace platforms, managing and addressing daily operations, working closely with internal cross-functional teams.

  • Identify industry trends and competitive market insights.

  • Act as a client advocate with a focus on improving the customer and brand experience.

  • Build relationships with clients based on trust and respect.

Requirements

  • Experience in brand and/or account management

  • Exceptional verbal and written communication skills

  • Experience managing premium Beauty, Platforms, or E-commerce will be advantageous

  • Ability to collect, track, and analyze large amounts of data.

  • Adaptability and strong problem-solving skills.

  • Excellent active listening skills

  • Ability to build rapport and collaborate with others within the company and externally.

  • Understanding of consumer behavior and industry trends.

  • Bachelor’s degree in business, communications, or related field

  • At least 2-3 years of experience as a Key Account Manager or Category Specialist.