Digital Brand Manager - VN
With deep understanding and appreciation of industry trends, our Digital Brand Manager will engage directly with clients and prospects, understand their individual needs, and recommend strategies and/or services that will achieve the agreed objectives.
To succeed in this position, candidates should be skilled communicators and presenters who can find the best fit between brand and services. The ideal candidate will be able organized, passionate about client relations, and focused on enhancing the brand experience of customers.
Responsibilities:
Build, manage and develop long-term relationships with key stakeholders (brands, marketplace platform) in order to achieve the business objectives by increasing the brand’s online presence
Lead and negotiate annual agreements with ecommerce partners
Develop plan, KPI and Goals to achieve for each ecommerce partner
Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service)
Identify new ecommerce trends and opportunities for business growth and implement action plans
Prepare and present product proposals to future and current ecommerce partners
Analyze and interpret brand’s performance and consumer behavior to identify strengths, weaknesses and business opportunities
Regular communication with clients to understand their needs and explain value proposition.
Keep accurate records pertaining to inventory and account notes.
Ensure seamless operations of their brand portfolio, including forecasting accuracy and customer order fulfillment
Act as the key point of contact for brands and other marketplace platforms, managing and addressing daily operations, working closely with internal cross-functional teams
Identify industry trends and competitive market insights
Act as a client advocate with a focus on improving the customer and brand experience
Lead and develop digital media strategy plan with internal marketing teams to achieve aligned KPI and goals for each eCommerce partner
Build relationships with clients based on trust and respect
Requirements:
Bachelor’s degree in business, communications, or related field
At least 2 years of experience in brand and/or account management
Experiences in digital marketing/performance marketing is a plus
Exceptional verbal and written communication skills
Ability to collect, track, and analyze large amounts of data
Adaptability and strong problem-solving skills
Excellent active listening skills
Ability to build rapport and collaborate with others within the company and externally
Understanding of consumer behaviors and industry trends