AFFILIATE & LIVESTREAM MANAGMENT - VN

About the Company:

AIRR LABS is building lasting connections between brands and consumers in Southeast Asia. We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey. 

We are looking for young, curious, and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. AIRR Labs is inviting people who have: 

  • Strong interpersonal and communication skills and enjoy working in a collaborative team. 

  • Innovative, analytical, and problem-solving mindset. 

  • High accountability to deliver results to a high standard. 

  • Ability to manage complex projects and teams with attention to detail. 

  • Proactive and positive attitude to thrive in a fast-paced work environment. 

Job Responsibilities:​

KOL Management

  • Enhance the communication between users and improve stickiness, activity and loyalty of the user group, build up a positive community and incremental of contents​. 

  • Source and review for the right KOL/KOC match for each campaign​. 

  • Attract, onboard, and manage day-to-day relationships with KOLs.​ 

  • Monitor and steer campaign budgets and make sure set campaign targets are met.​ 

  • Develop content plannings and review creative and KOL content.​ 

  • Identify and evaluate suitable livestream platforms, including TikTok, Shopee and Lazada to reach the target audience effectively.​ 

  • Ensure optimal communication within the campaign teams at all stages of the campaign​. 

  • Contribute to producing campaign assets and participate in on-set productions.​ 

  • Monitor and optimize each KOLs performance.​ 

  • Stay updated on technology trends, social media, and the Influencer Marketing landscape.

Livestream Management

  • Plan social media calendar by mapping campaign slots for total Shopee, Tiktok, Lazada.​ 

  • Roll out content by briefing creatives, content execution, QC creative works, post schedule.​ 

  • Work with creative to create new ideas, direct creative to translate social trends/ social ideas into practical concept and social posts.​ 

  • Support in community management on Facebook, Instagram, Tiktok by replying comments, inbox.​ 

  • Keep update with the social trends to adapt and quick action for brands.​ 

Social Media Management

  • Plan, organize, and execute livestream sessions to promote and sell products.​ 

  • Collaborate with cross-functional teams to ensure seamless execution of livestreams.​ 

  • Conduct product demonstrations, answer customer questions, and provide real-time engagement during livestream sessions.​ 

  • Monitor and analyze livestream metrics, such as viewership, engagement, and sales conversions, to identify areas for improvement and optimize future livestreams.​ 

  • Executing performance reviews and campaign reporting for brands​. 

Reporting and Others

  • Make report, key learning and next steps.​ 

  • Perform other specialized tasks as required by the job and leader.

     

Requirements:​ 

  • Bachelor’s degree in Marketing or other related fields. 

  • At least 2 years of experience in KOL marketing and/or social commerce​. 

  • Experience in the beauty/ FMCG industry/ KOL agency is a plus​. 

  • Strong network with influencers with good account management skills​. 

  • A strong personality who able to work individually and within a team​. 

  • Adaptability & excellent problem-solving skills and high levels of accuracy​. 

  • Excellent written and communication skills​. 

  • Excellent multitasking skills. 

  • Ability to build rapport and collaborate with others within the company and externally​.