AFFILIATE & LIVESTREAM MANAGMENT - VN

About the Company:

AIRR LABS is building lasting connections between brands and consumers in Southeast Asia. We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey. 

We are looking for young, curious, and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. AIRR Labs is inviting people who have: 

  • Strong interpersonal and communication skills and enjoy working in a collaborative team. 

  • Innovative, analytical, and problem-solving mindset. 

  • High accountability to deliver results to a high standard. 

  • Ability to manage complex projects and teams with attention to detail. 

  • Proactive and positive attitude to thrive in a fast-paced work environment. 

Job Responsibilities:​

KOL Management

  • Identify, source, and evaluate suitable KOLs/KOCs on TikTok, or collaborate with MCNs to obtain a list of potential creators who align with the brand for livestream and video review projects on the brand’s or KOL’s TikTok channel. 

  • Onboard KOLs for project collaborations, ensuring alignment on timelines, ways of working, and contract terms. 

  • Manage KOLs to ensure effective and timely delivery in accordance with content plans and brand expectations.

Livestream Management

  • Propose and develop a livestream calendar for key campaign dates such as Double Days, Mega Campaign Days, Pay Days, End-of-Month, Mid-Month, and Daily Livestreams on TikTok and Shopee. 

  • Prepare detailed briefs for the livestream host, including product information, promotional deals, vouchers, and mini-game mechanics to be featured during the session. 

  • Coordinate with the production team to ensure the studio setup is properly arranged and aligned with the livestream concept and campaign direction. 

  • Monitor and support livestream sessions in real time to ensure smooth hosting, optimize voucher drops, and maximize audience engagement. 

Reporting and Others

  • Make reports on key livestream performance metrics, including revenue, entering rate, conversion rate, views, clicks, etc.  

  • Provide key learnings and actionable insights to improve future livestream sessions. 

  • Perform other specialized tasks as required by the role and assigned by the supervisor.

     

Requirements:​ 

  • Bachelor’s degree in Marketing or a related field.

  • 1 - 2 years of experience in influencer booking, affiliate marketing, social commerce, or KOL management at MCNs, KOL agencies, or e-commerce enablers.

  • Experience in the beauty, FMCG, or fashion industry is a strong plus.

  • Strong communication and planning skills.

  • A proactive and hardworking individual with a strong personality; able to work independently as well as in a team.

  • Highly adaptable with excellent problem-solving skills and strong attention to detail.

  • Ability to build rapport and collaborate effectively with internal teams and external partners.