Performance Marketing Associate - MY

 
 

The Performance Marketing Associate is responsible for implementing, optimizing, and analyzing digital paid media campaigns together with the Performance Marketing Manager, ensuring seamless execution.  

 

To succeed in this role, he/she must have a hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic. 

 

Responsibilities:

  • Maintain a strong understanding of the digital media landscape, the latest products, and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.  

  • Plan and accurately set up campaigns on media channels including but not limited to Facebook, Google, TikTok, Twitter, Viber, Lazada & Shopee In-platform.  

  • Monitor and optimize campaign performance daily, ensuring achievement of target KPIs.  

  • Analyze data and create performance reports (bi-weekly, monthly, yearly), ensuring insights are highlighted.  

  • Together with the performance marketing manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format.  

  • Collaborate with necessary teams to ensure seamless media campaign management.  

  • Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used.  

  • Assist in managing the day-to-day marketing operations of partner brands & the company. 

Requirements:

  • Bachelor’s degree or equivalent relevant experience  

  • At least 1-3 years of experience in performance marketing, media planning & buying. Experience in CPAS & onsite solutions is a plus.  

  • Basic Excel skills filters, SUMIF, VLOOKUP, Pivot is a plus.  

  • Independent, strategic critical thinking