(Senior) Performance Marketing Manager - MY
This role will play a crucial part in boosting the marketing team’s overall performance and are responsible for planning and executing campaigns with a clear focus on achieving specific key performance indicators (KPIs). Additionally, this role will actively explore new marketing channels and trends to ensure a better return on investment (ROI). They also manage budget allocation, aiming to minimize the cost per acquisition (CPA) while expanding the customer base.
Responsibilities:
Own the end-to-end campaign operations on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting across platforms:
Offsite: Meta (Facebook & Instagram), Google, TikTok, etc
Onsite: Lazada, Shopee, TikTok Shop, Tiki, etc
Keep following and overseeing on-track campaign and make adaption when needed to maximize effective performance
Monitor and optimize campaign performance to improve traffic, ROI and revenue growth
Collaborate with cross-functional teams, including creative, commercial, to produce engaging content and optimize user experience
Communicating and clear understanding of clients’ requirements
Strategy and media planning for brands
Propose appropriate solutions for brands with regards to marketing strategies
Leading and upskilling of performance marketing team members
Stay up-to-date with emerging digital marketing trends and technologies
Clear understanding of the brand and providing reporting when needed
Requirements:
Min 5 years of experience in paid advertising, with proven tracking of driving results for e-commerce or online businesses
Experience in managing campaigns across multiple platforms and channels
Experienced in both upper and lower funnel marketing
Knowledge of CPAS and Google Performance Max
Proficiency and good understanding of Facebook Ads, Google Ads, TikTok Ads, and onsite ads (E-commerce marketplace)
Understanding of campaign setup, optimization, and performance analysis
Experience with Google Analytics or other web analytics platforms
Knowledgeable on website performance
Certification with Meta (if any) will be advantageous
Strong problem-solving skills and the ability to think creatively
Ability to organize and prioritize workload and manage multiple projects
Positive attitude and willingness to learn