Social Account Manager – PH

An experienced Account Manager that will oversee and grow brand presence on Tiktok, ensuring brand consistency, target achievement, effective stakeholder management, and comprehensive e-commerce brand management. This role will manage an FMCG brand with 5 Tiktok Shops under the Beauty & Personal Care and Mother & Baby category. 

Responsibilities:

• Manage investment budget to support revenue channels on Tiktok.  

• Manage multiple TikTok shop accounts for the FMCG brand.  

• Manage investment budget to support revenue channels on Tiktok. 

• Ensure each account adheres to brand guidelines and reflects the brand's voice and vision. 

• Set and monitor KPIs for each TikTok shop account.  

• Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales. 

• Act as the primary liaison between the brand and TikTok’s platform team.  

• Facilitate clear and effective communication between internal teams, including marketing, sales, and product development. 

• Oversee the creation and scheduling of engaging content tailored for TikTok.  

• Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion. 

• Collaborate with brand on assortment best suited for the TikTok audience.  

• Set pricing strategies and promotional plans that align with market trends and consumer demands. 

• Monitor inventory levels and coordinate with supply chain teams to ensure product availability.  

• Analyze sales trends and adjust inventory forecasts to optimize stock levels. 

• Oversee the customer service processes to ensure high satisfaction rates.  

• Implement feedback mechanisms and work with the CSEA to address any issues or concerns. 

• Conduct market research to stay updated on consumer trends and competitor strategies.  

• Use insights to inform social media & production team on optimizations that can be done for the brand. 

• Analyze performance metrics and prepare regular reports to stakeholders. o Use data-driven insights to optimize future campaigns and improve ROI. 

• Work closely with other departments (Finance, Supply Chain & Operations, Studios) to streamline ecommerce operations.  

• Ensure alignment of e-commerce strategies with broader business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. 

• 2-3+ years of experience in account management, digital marketing, or a similar role, preferably within FMCG or e-commerce. 

• Proven track record of managing social media campaigns and achieving sales targets.  

• Strong understanding of TikTok’s platform and its features.  

• Excellent communication, negotiation, and project management skills.  

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.  

• Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.