Social Media Manager - VN

 
 

The Social Media Manager will beresponsible for developing the brand’s identity and positive online reputation across social media channels. He/she will own all the brand’s social media channels and lead the development and execution of social media marketing strategiesbased on a brand’s overall business objectives. He/she will also be responsible for curating a brand’ssocial media channels –includingcontent development, campaign activation, and community management.

 

Responsibilities:

  • Own all branded social media channels, including building new channels

  • Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)

  • Develop and execute social media campaigns of varying scope with clearly defined KPIs (e.g., product launches, rebrands, awareness campaigns, contests, etc.)integrated with the brand’s overall marketing campaign plan

  • Planand execute the brand’s influencer strategy

  • Analyze, review, and report on effectiveness of campaigns with quantitative data tomaximize resultsand provide recommendations to improve social media strategies and campaigns.

  • Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns

  • Lead the creation and/or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video, to reach the brand’s target customers

  • Engage with brand followers and fans on social channels

  • Conduct social media listening and social media monitoring using appropriate tools

  • Stay informed about trends and tools in social media, marketing, technology and advertising

  • Create and strengthen partnerships with other brands, social media companies, and influencers

  • Monitor user-generated content and identify opportunities and potential threats to the brand’s reputation

  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.

  • Provide mentoring and guidance to the Social Media Associate

Requirements:

  • At least 5years of professional experience in Social Media Marketing or a related field

  • Bachelor’s degree•In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Tiktoketc.) and how each platform can beeffectively deployed

  • Ability to effectively communicate information and ideas in written, audio and video format

  • Knowledgeand experience in the fundamentals of marketing

  • Demonstrated creativity and documented immersion in social media. (Give links to profiles as examples).

  • Ability to use data to analyze campaign performance and Return on Ad Spend

  • Ability to the collaborate and leadcolleagues(i.e.,content development, creation and editing of content, andonline reputation management).

  • Agile and able to quickly respond to social media trends

  • Strategic and critical thinker, independent, and active problem solver

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