Social Media Strategist - PH

 
 

The Social Media Strategist will be responsible for managing and strategizing social media campaigns and content plans, ensuring their alignment with the brand’s overall strategy and objectives. They will play a crucial role in enhancing the brand’s online presence and driving brand awareness through effective social media management and strategy development.

 

Responsibilities:

  • Develop and implement a comprehensive social media strategy aligned with the brand's overall marketing goals and objectives

  • Conduct competitor and industry analysis and stay up to date with social media trends

  • Identify target audiences and develop buyer personas

  • Define and track key performance indicators (KPIs) to measure success

  • Create and manage a content calendar for all relevant social media platforms. generated content (screening reviews and comments)

  • Conceptualize and ideate high-quality, engaging content

  • Adapt content for different social media platforms and their specific algorithm best practices

  • Maintain brand voice and consistency across all channels

  • Schedule and publish content effectively based on audience behavior and platform analytics

  • Collaborate with production team, designers, and copywriters to produce engaging content

  • Provide recommendations for website enhancements based on industry insights and competitor analysis

  • Track and analyze social media performance

  • Generate regular reports on social media engagement, reach, and ROI

  • Identify areas for improvement and optimize campaigns based on data insights

  • Present findings and recommendations to partners and stakeholders

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field

  • Practical experience in campaign strategy and social media management is highly valuable. This may include work in sales, marketing, advertising, e-commerce, or related fields where the candidate has been directly involved in shaping and implementing brand strategies

  • Strong creative skills for developing innovative and effective social media strategies

  • Ability to think creatively and translate ideas into compelling brand messages

  • Analytical skills for evaluating the effectiveness of social media content or campaigns, conducting market research, and making data-driven decisions

  • Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers

  • Well-versed in digital marketing strategies and social media platforms--familiarity with online branding, content marketing, and the ability to leverage digital channels for brand promotion