THIS IS
SOUTHEAST ASIA:
ONE SIZE
DOESN’T FIT ALL

Our customers aren’t Southeast Asian. They are Indonesian, Filipino, Malaysian, Singaporean, Thai & Vietnamese. They have their own heritage, culture, values and aspirations.



THEY ARE
YOUNG, HUNGRY
& RESTLESS

They’re a new generation of dreamers, living in a time of change. Aspiring to live a better life, to be more connected with the bigger world.

They want to be part of the story, but not just any story. They want a real connection.



THEY’RE
ONLINE
24/7

Sharing, creating, remixing, recommending, reviewing. Their combined reach is staggering. So when they're into you… they’re really into you! These are the consumers you want in your corner, and we’re connecting with them in their habitat.



WE WANT TO
GIVE THEM
A REASON

SEA is a hive of activity, with everyone competing for attention. We’re cutting through the noise by building lasting connections with our audience through authentic experiences. We tell stories and deliver products that are valuable to them.



THE
TEAM

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DONNA
BARCELON

Donna has a unique understanding of what it takes to build brands in Southeast Asia from end-to-end. Her experience ranges from developing beauty brands with Unilever to leading brand partnerships and the biggest mega campaigns in the region with Lazada.

Previously:
- Regional Head of Campaigns, Lazada
- Global Brand Manager, Unilever

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RORY
JOHNSON

Rory brings a diverse creative skillset to the AIRR family. His experience across Asia and around the globe, gives him a unique understanding of both global and local brands and markets. His time spent both in agency and client-side, gives him a holistic view of the rapid moving commerce industry.

He has called Southeast Asia home for the past 4 years.

Previously:
- Executive Creative Director, Lazada
- Head of Digital Design, Woolworths SA
- Creative Director, BNRY

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JAN
ROMAN

Jan delivers passion and proven expertise in the local market coming from her extensive experience in both brand and e-commerce. Her deep understanding of local insights, combined with her strong partnership with both global and local brands, resulted in the successful launch of LazMall in the Philippines.

Previously:
- Head of Business Operations & Marketing Solutions, Lazada PH
- Head of Product Management, Samsung Electronics

 
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QUESTIONS?